APPLE CUTS MACBOOK PRICES BY UP TO $20

Wed Feb 13, 2013 – Apple Inc cut the price on the base version of its 13-inch MacBook Pro laptop with “retina” display by $200 as it revamps its top-end laptops, weeks after the company reported a steep decline in Mac sales in the holiday quarter.

Investors have worried that Apple’s iPad is cannibalizing its Mac range, but Chief Executive Tim Cook has brushed aside these concerns.

The company sold 4.1 million Macs in the December quarter, down 21 percent from a year earlier.

Apple also missed Wall Street’s revenue forecast for the third straight quarter in January after iPhone sales came in below expectations, fanning fears that its dominance of consumer electronics is slipping.

The iPhone maker said on Wednesday the base version of the MacBook Pro with retina display will now be priced at $1,499, and introduced a new 2.6 gigahertz processor, 256 gigabytes flash memory version for $1,699.

Apple also lowered the price of its 13-inch MacBook Air laptop with 256 gigabytes of flash memory to $1,299 from $1,399.

The company upgraded its 15-inch MacBook Pro with a faster 2.4 gigahertz quad-core processor and the top-end 15-inch notebook with a new 2.7 gigahertz quad-core processor and 16GB of memory.

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usman hashmi

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6 thoughts on “APPLE CUTS MACBOOK PRICES BY UP TO $20”

  1. It’s a shame, I really enjoy using my MacBook Air, yet I cant help but feel a slight hypocrisy on my part whenever I read something like this. Personally I’m of the opinion that its good Apple are slipping at the top, there has been nothing new and exciting on their part since the first iPad which feels like a millennia ago. Bring on the new and interesting technology from whomever it may come from, Archos have been extremely quiet for a brand with good products as the Apple/Samsung war rages on which makes me think what are the lesser known brands going to do If they are beaten to the pip by Samsung? (The obvious replacement at the top) Will we see yet more swings and roundabouts from the top two or will someone else come along and break the mould?

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